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Our Change Manifesto
Changing Lives through Cycling

Doing more than just cycling apparel has been with us since the start. It’s a drive that gives us the arrogance to throw flash parties and just generally do crazy stuff. But it’s also a drive that helps bring to light issues that are incredibly important to us. They aren’t the only issues worthy, and we would love to do more. However for us, the topics of Men’s Mental Illness and getting Women into Cycling get us out of bed every morning. We are more than happy to say that producing cycling apparel is an added bonus.

Changing the perception of Men's Mental Illness

Mental illness is the biggest killer of young men around the world. In three previous editions of the Man Ride, we've aimed to break the stigma associated with this terrible disease. This year, we're focusing on an early intervention. Enouraging as many people as possible to be open, honest and share their answer to the question: 'How Are You?'.

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The WMN Initiative
Changing the reality that women are a second thought in a male centric sport

We’re proud of our ongoing commitment to promote women’s cycling. Far more than a hashtag or a collection, we a driven by a relentless commitment to get women on bikes. Whether it’s the elite women’s teams we run and support, the women’s rides we organise, or the women’s specific research and development we undertake, loving women’s cycling is simply ingrained into who we are and what we do.

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Welcome to the Fit Guide

We all have our perfect fit.
Get to know yours right here.

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Standard Size Guide