It’s now a full year since we created OBSESSION, and what an incredible experience it has been. We launched it opportunistically and to the surprise of many. What has since ensued is an incredible reaction from our community and a welcome appreciation of our continued drive to be much more than just a company that sells cycling apparel. Don’t let anyone tell you print publications are dead.
Quality journalism is not only still alive, but its importance is greater than ever. In our own small way, OBSESSION is testament to this. Our team, led by editorial director Nik Howe, are driven to go further and deeper into cycling. Peeling back the layers of a sometimes superficial sport to uncover the personalities and stories that resonate and matter. Our goal was to produce writing devoid of a cross-promotional stench about topics that fascinate us. It’s a tough game. It’s a slow game. Stories are not told in 15-second soundbites or in 140 hashtag-polluted characters. What the team has done not only makes me proud, but has hopefully expanded the knowledge and the horizons of our community.
Issue 005 of OBSESSION goes in search of New Frontiers. The power of the bicycle to take you further than you could have ever imagined. From Peter Bourne’s take on the urban cycling revolution in Nepal, to yours truly and the rise of cycling as the world’s global language, and remembering when Australia became a new frontier for professional cycling. This is a beautiful, significant edition that will hopefully make you think about your own experiences and challenge some of your current opinions.