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man ride 2019 October, 06 2019 worldwide

THE WORLD DOESN’T NEED

ANOTHER CHARITY RIDE

The world needs a solution to a problem. Through three editions of the Man Ride, we have helped the way people think about mental health. Altered opinions. Broke borders and barriers. And shunned stereotypes. Now, we want to find a solution. That’s not easy. There is no magic pill. No quick fix. So how, in a world that craves immediate treatment to the most chronic of problems, do we deal with Mental Illness?

1 million men took their lives

430,000 men were diagnosed with anxiety. It's the biggest killer of young men in the country. how so we solve it? with an answer to a question

I AM COLLECTION. RELEASED SEPTEMBER 4. 7PM AEST

The I AM distortion artwork was created by Black Sheep co-founder and designer John Polson. The blue base is symbolic of the worldwide mental health awareness movement – a colour that displays power and confidence, but also vulnerability.

The graphic is a reference to the power of distortion. Our realities are distorted by influences beyond our recognition. It’s not until we become removed from those pressures, often by simply acknowledging how we are feeling, that we realise how off track our minds truly are. When you are in it, living it, breathing it, you are none the wiser.

The fluorescent yellow flag is for you to define everyday. A reminder to acknowledge how you feel in yourself, and potentially a symbol of activism you can use throughout your community. The I AM flag is a calling for everyone to answer the question. A calling to tell it as it is, help us all to rise above the distortion to see the truth beneath.

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man ride 2019

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Kuala Lumpur MALAYSIA October, 06 2019 JOIN
London GREAT BRITAIN October, 06 2019 JOIN
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medellin Colombia October, 06 2019 JOIN
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Man ride 2019

by BLACK SHEEP

the man ride is an initiative by
black sheep cycling

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