The goal of the WMN Initiative is three-fold. Help elite female cyclists realise their goals of a pro career. Increase female participation in cycling through our Ambassador-led rides. And create dedicated female-specific collections and content, produced by women for women. Why? Because we #lovewomenscycling.
Giving back. To move forward
One of the major beneficiaries of the WMN Initiative is our co-sponsored elite female cycling team, SWR. Five per cent of all WMN and SWR-branded apparel sales go directly to the team.Read More
Be it safety, accessibility, or product, women’s cycling is, and always has been, a second thought. We are dedicated to making a difference.
An essay by Aline Köhler for OBSESSION.
Aline Köhler has a certain zest for life and all its peculiar colours – a faithful Black Sheep who only found her niche when she stopped striving for perfection and simply let go. Here, she shares some insight into finding herself, and the journey of self-discovery it took to get there.Read Now
Special WMN Podcast
A special WMN x Man Ride podcast.
We asked friends of Black Sheep, Bridget Slocum and Faz Zamani to have an open discussion about digital detoxing. They discuss ’Is it time to prioritise our mental wellbeing with the same level of investment we lend to social media and staying fit?
All things Off-Road:
In this month's episode, we talk all things off-road with Briony Mattocks and Ella Bloor from our Specialized Women’s Racing team. This podcast is definitely pro tree-hugger friendly. Make sure you have your pen and paper ready, there are some must does in there.Listen Now
An essay by
Matilda Reynolds of our Specialized Women's Racing team takes the reigns of Obsession this month. The brief – 'What drives you, gets you out of bed, and back on the bike day in and day out?'. Read her compelling essay in the latest edition.Read Now